Intro

Interactive Prospect Targeting (IPT) is the UK’s leading provider of digital direct marketing solutions. They have led the growth and development of opt-in, permission based marketing for over five years, delivering online direct marketing solutions to hundreds of clients across a spectrum of industries. Founded in 1999 with just 2 employees, IPT has enjoyed astounding growth and now offers a wide range of direct marketing solutions and products spanning four integrated divisions.

Objectives

There was no HR team in place at IPT so finance administrators had been the custodians of people-based information. Salary, leave information and people’s details were recorded on spreadsheets and documents, and contracts were stored in paper files. People based information was there, but it was not complete and consistent. So the key objective was to find a comprehensive HR solution to centralise and standardise people based information, and to provide a mechanism for developing new best practice HR disciplines to help the organisation manage its continuing rapid growth.

Result

IPT has successfully centralised its core people–based information on Octopus. Wherever they are working, employees can access their own data, managers see relevant information on the people they manage and those responsible for HR have a single view of all relevant information on screen. Octopus has acted as a catalyst and mechanism for the development of best practice HR processes including starters, probations, leave requests, leavers and appraisals, which are consistent across the business.

"Octopus was very easy to use, comprehensive and probably the least complicated HR system I have seen" - Janet O'Hehir IPT.

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